Tech giant Google is revolutionizing the search engine experience. The company has officially begun testing Google AI advertising features.
Google AI Ad Details
Google is adding ads to its AI Overviews feature, which launched in the US. This feature was previously known as Search Generative Experience (SGE).
The company announced this new step at the Google Marketing Live event. Users will now see sponsored content in AI summaries.
Ads will appear when they are directly related to the user’s search query. These content will be clearly identified with a “Sponsored” label.
For example, you might ask how to remove wrinkles from clothes. The AI will offer various methods.
Ads for related products will appear directly below the suggested methods, allowing users to find solutions faster.
Advertisers don’t need to create new ads for this feature. Google automatically uses data from existing campaigns.
The system pulls data from Performance Max and shopping campaigns, meaning the process is completely automated.
Google is also making improvements to its image search results. Price comparisons and images will now be more prominent in search results.
So, what are your thoughts on Google’s new advertising strategy? Share your thoughts with us in the comments!
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